Born in Toronto, Ontario, John Lodge was interested early in architecture in high school and still admires the design of structures today. The design and layout of picture framing is a very similar process.
In the late 70’s while visiting a friend in Calgary, John thought he would take a couple of old calendars he had to a “U-Frame-It” shop. The owner of the business was busy with a group of seniors, so he jumped right in and learned as he went. Little did he know years later this would be my profession.
John moved to Yellowknife in the early eighties, a small art gallery opened and he was quick to ask if they needed a framer. Working half days at first, Arctic Art Gallery grew fast and needed another framer. Peter Bent was hired in 1985 from Kelowna and had years of experience in the framing industry.
Around 1986 John was approached by Langlois picture framing to take over their frame shop as they were losing their current framer. He worked there for eight years with Gary Steele and Pedro Amora and in 1988 they were awarded honorable mention in a framing competition for the Calgary Winter Olympics. Langlois was sold to Webster’s Galleries in 1994 when Webster’s Gallery was closing its doors two years later, Gary Steele and John decided to get into business for themselves. They stayed at that location for ten months before moving Visual Effects’ to its present location. Gary left the business around 2005 to pursue other interests. John ran Visual Effects on his own until 2011, when he partnered with Peter becoming a good team again after all those years.